The Whispered Directory of Craftsmanship

Fendi has presented a special editorial project that is an homage and a guide to the unequalled Italian heritage of Craftsmanship yesterday evening in Paris.
A useful tool that deeply illustrates and explains in a whispered way the uniqueness of the traditions linked to the excellence of the "made in Italy” to an international audience.
Apparently rigid in its alphabetical order, structured as a referenced directory, yet unexpected and creative in the content, to permit various intellectual contaminations where icons, stories, essays, research projects will find their own space under a letter, fusing fields like art, architecture, design, food, cinema and music in one and only – "Timeless Book”.
Some other interesting notions in the Directory appear under the letters A, C and L, for handmade Abici bicycles inspired by the design of the ‘50s, Cuoio Romano precious leather, used by the maison Fendi for its most elegant Selleria Line and the Lisio Foundation unique for its textile workmanship on antique looms.
The Whispered Directory of Craftsmanship, has been published in the end of November 2010.It was available worldwide in the Fendi Flagship Boutiques and selected Book Stores, in the Italian and the English version.





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